One live view of every customer
Customer data lived in five different tools. We unified it into one real-time dashboard.
5 → 1
Sources of truth
Live
Reporting
3
Teams aligned
The problem
Sales, support and marketing each had their own tools and their own version of the customer. Nobody could answer simple questions like 'what did this customer buy and what did they complain about?'
Our approach
We built data pipelines from each system into a single warehouse, resolved duplicate customer records, and designed a dashboard each team could use without training.
The outcome
Every team now works from the same customer view, reporting that took a week is live, and marketing campaigns target customers based on real behaviour.
Tech stack
- dbt
- BigQuery
- Next.js
- Metabase
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